Powered by

'Use plain food packaging to cut obesity'

Mar 7, 2017 - The Daily Telegraph (London)

Fatty foods should be sold in plain packaging to help the battle against obesity, a neuroscientist has said.

Wolfram Shultz, who was yesterday revealed as joint winner of a (EURO)1 million (£860,000) prize for a lifetime's work understanding the brain's decisionmaking process, said colourful wrapping and attractive advertising of calorie-rich foods triggered chemicals that encouraged people to overeat.

The Cambridge University academic said thoughts and senses linked to high-calorie

Sign up for unrestricted access to 200+ subscription services.
Already have an account? Click here to login.

RelSci News & Alerts gets you:

  • 5 free articles a month from top subscription outlets like the Financial Times, New York Times, and Washington Post
  • Competitive business intelligence through daily data updates
  • Custom feeds on target high-value individuals, companies, industries, and topics delivered straight to your inbox
Related News Feeds

Mentioned Entities

See how you can reach these people and organizations