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Top reason customers use ad blocking software: They dislike large ads that pop up over an entire webpage

 MarketingSherpa asked 2,400 U.S. consumers, "Why do you block online ads? Select all that apply."

"I dislike large ads that pop up over entire webpage" was the top response, chosen by 30% of respondents. Two other popular responses - the third-most-chosen response, "Rollover ads are intrusive" (23%), and the fourth-most-popular response, "Audio AutoPlay of online ads is intrusive" (19%) - indicate that online ads getting in the way of the customer's chosen digital experience is the main

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