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Snap sets IPO price at $24 billion valuation

Snap Inc. has beaten the price target for its shares when it goes public, setting its shares at $17. At that rate, the ephemeral messaging app-turned-camera company would be valued at $24 billion.

The Venice, California, company will list Thursday on the New York Stock Exchange under the ticker "SNAP."

The Wall Street Journal reported the news.

The Snapchat parent was seeking $14 to $16 per share.

That the price came in higher than that suggests strong investor interest d

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