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Simulmedia Partners With LiveRamp to Enable First-Party Data Activation on National TV

Simulmedia andLiveRamp(TM), an Acxiom® company and leading provider of omnichannel identity resolution, today announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. And as a result, consumers receive more relevant, engaging content from advertisers.

Simulmedia's Performance TV platform

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