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PERSUASION : Super Bowl shows how ad houses are keeping it in the family
Feb 3, 2017 - The Globe and Mail (Canada)

As Americans switch on their TV sets for the Super Bowl on Sunday, a break in the pregame show on Fox will feature a bit of Canadian content - even though few viewers will realize it.

McDonald's Super Bowl ad, which will run just before the big game and introduces three sizes of Big Mac (not available in Canada) is partly Canadian-made: Christina Yu, creative director at Toronto ad agency Red Urban, led the creative team for the campaign, which included copywriter Jennifer Rossini as the a

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