Pantone Picked ‘Ultra Violet’ Purple for 2018: Here Are 5 Holiday Gifts to Match

The color of the year for 2018 is out from the style-makers at Pantone, and the winner is a dark purple shade they call “ultra violet.” The color “communicates originality, ingenuity and visionary thinking,” Pantone executive director told the New York Times.

With the holidays coming up, there are plenty of ways to bring more ultra violet “originality” to the visionaries in your life. Here are some suggestions in five categories:

Samsung and Apple aren’t making their po

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