Minneapolis-based public relations agency PadillaCRT shortened its name to Padilla as part of a company rebranding.
Padilla, one of only a few large independent communication firms in the Twin Cities, had incorporated "CRT" as part of its name since 2013 when it purchased fellow agency Virginia-based CRT/tanaka.
Before the acquisition, the agency had been referred to as Padilla Speer Beardsley.
"The name change is a natural progression for our company since so many of our emplo
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