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Paddy Power Betfair shifts focus to technology after merger

Mar 8, 2017 - The Daily Telegraph (London)

ONLINE-focused bookie Paddy Power Betfair has insisted it is already seeing the benefits of its merger despite taking a multimillion-pound hit to its profits from the high costs of the tie-up.

Chief executive Breon Corcoran said the combined company would gain from shifting Paddy Power to Betfair's superior technology platform, helping it lower costs and speed up product launches. Around 60pc of its software engineers are working on the upgrade, which could take up to nine months.

Mr

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