One of Facebook Messenger’s first retail partners has ditched it as a notification tool

Online fashion retailer Everlane announced the changes to customers today.

When Facebook Messenger launched business use cases for the service in 2015, online retailer Everlane was one of its two launch partners.

But today, Everlane emailed customers to let them know that it is discontinuing using the messaging platform as a notification tool.

“It was a good couple of years, but we've decided to stick with what we do best — email,” the note read.

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