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New Study Spotlights Trends in Supermarket Advertising and Promotions

Aptaris , an enterprise marketing and promotions management innovator, and dunnhumby , a leading customer science company, today released the second annual study, "Advertising and Promotional Practices Among U.S. Supermarket Retailers," providing an in-depth review of grocery industry best practices with a look at expected changes in the coming years. With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the comprehensive study details growing investm

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