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New Study Finds that Timing of Brand Activities is a Key Component of an Effective Global Branding Process for New Pharmaceutical Products

 Pharmaceutical companies struggle to create global branding that will work across geographies and affiliates.

The timing of brand activities is a key component of an effective global branding process that will work across geographies and affiliates, according to new research from consulting firm Best Practices, LLC.

In the study, participants favored initially handing over 7 of 8 key branding elements to affiliates during the Phase III Data to NDA Filing period. This timing allows

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