He has been praised as a visionary with a healthy ego. He describes himself as a lucky white male. Evan Spiegel, the 26-year-old chief executive of Snap, may be all these things, but one thing is certain -- he has a singular approach to business.
Snap's initial public offering, one of the most eagerly anticipated this year, will vault Mr. Spiegel and Bobby Murphy, the co-founder of Snapchat, into the ranks of tech billionaires.
It will also bring the company's approach to business
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