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LICENSING; OSU goal: Protect the Oval : University pursuing trademark protection

Mar 8, 2017 - The Columbus Dispatch (Ohio)

Forget about any plans you might have to appeal to Ohio State University lovers everywhere with a line of T-shirts evoking that signature grassy expanse that's something between a circle and a rectangle.

The university is claiming "The Oval" -- the place name and the image, not the geometrical shape -- as its own.

Seeking trademark protection is the ultimate step in brand defense, said Rick Van Brimmer, OSU's assistant vice president for trademark-licensing services. The university i

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