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Kimo Sabe Named Official And Exclusive Mezcal Of SXSW

 Kimo Sabe, the new face of mezcal, has signed a three-year deal to become the official and exclusive mezcal sponsor of SXSW. The deal commences with this year's South By Southwest® Conference, where Kimo Sabe will hold numerous high-profile activations, including hosting numerous happy hour parties at theTrusted Friends Loungeinside the Austin Convention Center, a sampling exhibit at the Lady Bird Lake Outdoor Stage at live music events, as well as many other surprise pop-up activations throu

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