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Instagram Brings Ads to Stories, AdParlor to Help Popularize the Format With Brands

 Today, AdParlor announced that it would immediately begin helping advertisers drive campaign results using Instagram's new ad unit for their stories feature; an immersive experience that has quickly amassed more than 150 million daily users.

The company will be providing strategic guidance and campaign management to large agency and brand clients while also enabling its self-serve users to have immediate access to the capability.

"Instagram is recognized by brands as one of the mos

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