Inbox Zero is a waste of time. This is how a world-class behavioral economist tames his email

The Inbox Zero movement in now a decade old. Introduced by the awesomely named Merlin Mann in 2007, it was initially a system for managing clutter and distractions but it’s evolved into a modern philosophy, a means of asserting our humanity over the machines we live with.

While the act of clearing out an inbox can feel as satisfying as cleaning the refrigerator, it’s ultimately just another way of wasting time, argues Dan Ariely, a psychologist and behavioral economist at Duke Universi

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