Powered by
Healthier Cereals Snare a Spot on New York School Menus

Correction Appended

The New York City public school system has quietly replaced breakfast cereals made by the Kellogg Company, the titan whose name is virtually synonymous with cereal, with those from a small California upstart called Back to the Roots.

The switch, which follows a student taste test that began last spring, adds menu options that are lower in sugar and sodium and higher in whole grains. Coming in the nation’s largest school system, and potentially spreading to other

Sign up for unrestricted access to 200+ subscription services.
Already have an account? Click here to login.

RelSci News & Alerts gets you:

  • 10 free articles a month from top subscription outlets like the Financial Times, New York Times, and Washington Post
  • Competitive business intelligence through daily data updates
  • Custom feeds on target high-value individuals, companies, industries, and topics delivered straight to your inbox