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Georgia O’Keeffe, Stylist and Curator of Her Own Myth

Georgia O’Keeffe, the pioneering modernist artist, had sensibility to spare. She lavished it on her work, of course, but she applied nearly as much to self-presentation — the clothes she wore, the places she lived and the furnishings and objects they contained. All these elements formed a single powerful aesthetic — in an era long before widespread branding, social media and Instagram marketing — that was foundational to her fame and her myth.

That point is driven home by a refresh

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