First Financial Bancorp. (Nasdaq: FFBC) ("First Financial" or the "Company") announced the initiation of an up to $100 million "at-the-market" equity offering program through the filing of a prospectus supplement to its existing shelf registration statement on Form S-3, which was filed on July 31, 2014. A distribution agreement was executed today for the $100 million "at-the-market" equity offering program.
First Financial intends to use potential net proceeds from the sale of its comm
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