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Donald Trump Damages Chinese Consumer Sentiment Towards American Brands, Although Preference Increases In Some Categories

41.2% of Chinese consumers have a more negative view of the US following Trump's first month as President. 50.7% of consumers held a neutral position and 8.1% viewed the US more positively according to a joint study byChina SkinnyandFindooutwhich surveyed 2,000 consumers across China in late February 2017.

Buying American property and stocks, traveling to the US, and studying in the US are the three categories most negatively impacted with a net 17.7%, 13.9% and 10.0% of consumers respect

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