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Content Drives E-Commerce: Study

Incomplete content deters almost all online shoppers from completing a purchase according to the Irvine, Calif.-based Episerver's "Reimagining Commerce," a report that shows online shoppers with high expectations for e-commerce listings.

The Episerver's survey of more than 1,100 consumers emphasizes the necessity of delivering complete and accurate content in the e-commerce landscape. The findings also show that brands are lagging when it comes to their digital experiences.

The "Rei

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