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Consumer Watchdog Asks California Attorney General to Investigate Amazon Pricing Practices After Study Reveals Consumers Are Misled by "Discounts" that Don't Exist

 Consumer Watchdog today petitioned the California Attorney General to investigate Amazon, the gargantuan online retailer, for misleading consumers by often leading them to believe they are getting deals with discounted prices, when they are not. The charges are based on an extensive research analysis of Amazon's website and a comparison with prices easily available elsewhere.

"Amazon CEO Jeff Bezos is building the company's business on lies and unfairly ripping consumers off," said John

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