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Citadel seeks college talent, dangles big prize : With data competition, Ken Griffin's firm, other hedge funds try new approaches to lure technologists amid fierce demand

On the warmest February day on record in Cambridge, Mass., about 60 students at the Massachusetts Institute of Technology opt to stay inside a dimly lit lobby, crunching data and churning out pages of analysis, rather than enjoy the sunny, summerlike Friday afternoon.

No, it isn't midterm time. The students -- handpicked from 400 applicants -- are competing in a datathon hosted by the $26 billion hedge fund Citadel. Ken Griffin's firm is upping the ante in the industry's chase for data sci

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