Powered by

Bank shows its colors:New ads embrace Eastern's liberal stance on social issues; officials insist they were not meant as a dig at Trump

An Eastern Bank ad (above) is prominently displayed on a Southeast Expressway billboard in Dorchester. At left top, an Audi ad backs equal pay for equal work; at bottom left, an Airbnb commercial. Both aired during the Super Bowl.

While Eastern Bank might disagree with the Trump administration on certain policy issues, an Eastern spokesman said the ads are not meant to be anti-Trump.

At a time when many companies are trying to sidestep political controversy to keep all of their custo

Sign up for unrestricted access to 200+ subscription services.
Already have an account? Click here to login.

RelSci News & Alerts gets you:

  • 5 free articles a month from top subscription outlets like the Financial Times, New York Times, and Washington Post
  • Competitive business intelligence through daily data updates
  • Custom feeds on target high-value individuals, companies, industries, and topics delivered straight to your inbox