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Adobe, Microsoft to offer joint offering to help brands integrate data
Mar 22, 2017 - Marketline Newswire

The first set of joint solutions will help brands integrate sales, marketing and services data to transform customer experiences.

Adobe and Microsoft have partnered to share their respective sales and marketing software products that would help them to compete with rivals such as Oracle and Salesforce.The companies are collaborating on an industry standard to define and unify the language for marketing, sales and services data required to offer digital experiences consistently at scale.The

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