Powered by

Adobe, Microsoft to offer joint offering to help brands integrate data

Mar 22, 2017 - Marketline Newswire

The first set of joint solutions will help brands integrate sales, marketing and services data to transform customer experiences.

Adobe and Microsoft have partnered to share their respective sales and marketing software products that would help them to compete with rivals such as Oracle and Salesforce.The companies are collaborating on an industry standard to define and unify the language for marketing, sales and services data required to offer digital experiences consistently at scale.The

Sign up for unrestricted access to 200+ subscription services.
Already have an account? Click here to login.

RelSci News & Alerts gets you:

  • 5 free articles a month from top subscription outlets like the Financial Times, New York Times, and Washington Post
  • Competitive business intelligence through daily data updates
  • Custom feeds on target high-value individuals, companies, industries, and topics delivered straight to your inbox