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Abercrombie makeover didn't help sales; but Hollister rises

Mar 2, 2017 - Associated Press Financial Wire

NEW ALBANY, Ohio (AP) - Abercrombie & Fitch's efforts to turnaround its ailing namesake brand fizzled last year, as the once-popular teen clothing chain said a key sales figure fell sharply during the holiday season.

Meanwhile the company's Hollister brand saw a key sales figure rise for the first time in a year and gave a boost to Abercrombie's stock.

The shares, which have fallen 62 percent over the last 12 months, jumped 13 percent Thursday morning.

For the past two years, A

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