A US travel group just unveiled an incredibly xenophobic-sounding new slogan

The stated mission of the US Travel Association is “to increase travel to and within the United States.”

So it was strange when the industry group that represents the interests of hotels and transportation companies this week unveiled a new slogan: “Welcome legit travelers.” Written atop a map of the United States, the slogan highlights the word “legit” in red cursive. The organization said it planned to gift mousepads with the image on it to lawmakers in Washington.


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