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-More New-Vehicle Shoppers Are Considering SUVs, J.D. Power Finds

Older Consumers Continue to Focus on Safety Performance.

The study, now in its third year, examines consumers' perceptions of vehicles and the purchase behaviors among those who intend to purchase a new or used vehicle within the next 12 months. The study also measures purchase decision factors when considering a vehicle for purchase, brand recognition, favorability and impression, as well as consumer interest in new technologies.

More new-vehicle shoppers are considering purchasing

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