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-City University of London - Snapchat beats expectations with its IPO but big challenges lie ahead

After weeks of speculation, Snap Inc, the owner of messaging app Snapchat, has gone public.

Many doubted that Snap Inc would achieve such a result. Its popularity is a given, but its ability to generate revenue is highly questionable (it is yet to turn a profit). Plus, we have become accustomed to the hype surrounding these 'hot' tech IPOs and the question remains whether the valuation that investment banks come up with for these companies actually makes sense given their fundamentals - or

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